Responsibilities

• ROLE: Executive Producer - Extended Realities (XR)

• CLIENT: Anne Frank House

• PRODUCTION: Monks

• AGENCY: Innocean

Awards

Cannes Lions

• Bronze - Digital Craft / Personalised Storytelling & Experience

• Shortlist - Digital Craft / UX & Journey Design

• Shortlist - Brand Experience & Activation / Not-for-profit / Charity / Government

D&AD

• Yellow Pencil / Entertainment / Use of AR / 2022

• Wood Pencil / Graphic Design / Websites & Apps

• Wood Pencil / Experiential / Use of AR

• Wood Pencil / Digital Design / Use of XR

• Shortlist / Digital / Storytelling

Webby Awards

• Winner - Apps and Software, Best Use of Augmented Reality 2022

• People's Voice Winner - Virtual & Remote, Diversity & Inclusion

ADC Awards

• Silver - Extended Reality / AR / VR

• Silver - Design for Good / Interactive

• Bronze - Design for Good / Experiential Design

• Bronze - UX / UI / User Experience Design

• Merit - Digital Experiences / Augmented / Mixed Reality

FWA

• FWA of the day

The work

Together with Innocean, we developed an AR app for Anne Frank House, taking visitors on an empathetic journey to learn the struggles of those facing intolerance.

Supporting the #DontHateEducate campaign, we created an AR model of Anne’s bookcase to act as a portal into the rooms and lives of five adolescents and their varying experiences with discrimination.

Using photogrammetry, a spatial scanning technique, we rendered their rooms into immersive digital environments. Taking digital folders from the bookcase, guests can listen to the stories of Anne, Majd, Kuei, Dalit and Mees, engage with their spaces and explore personal objects.