EXPERIENCE.
Greybox - Founder/CEO
Launched an AI-powered 3D whiteboard (Figma for 3D), raised €100k, and built the product and GTM strategy from scratch.
Amsterdam, NL / Portland, US
2024 - Present
Creative Director / Technologist (self-employed)
Left Field Labs - 2026
Startup research & development and prototyping. - 2024 - 2025
Amsterdam, NL / Portland, US
2024 - Present
Territory Studio - Executive Creative Producer
Creative and tech oversight - Audi MR
Digital consultancy & pitching
London, UK
2022 - 2023
Netflix - Digital Producer
Managed digital and integrated campaign execution across 27 markets for major IPs including Stranger Things, The Adam Project, and Netflix Anime
Amsterdam, NL
2022
Monks - Executive Creative Producer
Formerly known as MediaMonks - a global, digital-first marketing, technology services, and advertising company.
Head of Production - Built the global XR division, ~20 people, $2M+ year one.
Executive Creative Producer - Ran all China operations across a 40-person team, overseeing creative and production.
Experiential Lead | Creative Technologist - Led experiential and creative tech builds across spatial and interactive formats.
Lead Creative Producer - Joined at the studio's start, setting up operations, production pipeline, and sales pipeline.
Amsterdam, NL
2020 - 2021
Shanghai, CN
2017 - 2020
Wieden+Kennedy - Creative (Kennedys)
One of a handful of creatives selected globally for The Kennedys, W+K's invite-only creative incubator, developing campaign concepts for Nike and Alibaba's 11.11.
Shanghai, CN
2016 - 2017
Creative Guanxi - Founder
Co-founder - Launched a freelancing platform for creative professionals in China.
Shanghai, CN
2015 - 2016
Hogarth - Creative Production Manager
Film & VFX production - Helped launch Hogarth’s China operations, managing multi-market post-production for WPP agencies and clients like Lincoln and Ogilvy.
Shanghai, CN
2013 - 2015
AWARDS.
Cannes Lions
Anne Frank: The Bookcase for Tolerance
D&AD
Anne Frank: The Bookcase for Tolerance
Yellow Pencil / Entertainment / Use of AR / 2022
Wood Pencil / Graphic Design / Websites & Apps
Wood Pencil / Experiential / Use of AR
Wood Pencil / Digital Design / Use of XR
Shortlist / Digital / Storytelling
Webby Awards
Anne Frank: The Bookcase for Tolerance
Winner - Apps and Software, Best Use of Augmented Reality 2022
People's Voice Winner - Virtual & Remote, Diversity & Inclusion
PUMA: Run My Way
FWA
FWA of the day – Samsung: Dreamground
FWA of the day– Anne Frank: The Bookcase for Tolerance
FWA of the day– Amazon: Fox’s Jolly Adventure
FWA of the day – Netflix: Eden Unearthed
FWA of the day – Abu Dhabi Tourism: Soaring above Abu Dhabi
FWA of the day – Google x Internet Saathi: Stories of Courage
FWA of the day – Diesel x Pronounce: Shanghai Launch
FWA of the day & of the month – Google Arts & Culture: Living JiǎGǔ
FWA of the day – JLabs: Flagship Installations
FWA of the day – PUMA Run My Way
FWA of the day – Nike Zoom Pegasus Turbo
Other
Adweek – Global Experiential Award – Google Arts & Culture: Living JiǎGǔ
Phoenix Tree Award – Bronze – Google Arts & Culture: Living JiǎGǔ
Anthem Award – Gold – Google x Internet Saathi: Stories of Courage
Phoenix Tree Award – Silver – PUMA Run My Way
Spikes Asia – Silver in Digital craft – PUMA Run My Way
Ad Stars – Bronze in Interactive Craft – Innovative Use of Technology – PUMA Run My Way
Campaign Asia – Gold – Greater China Production Agency of the Year